For The Hottest Deals Buyers Head West

Published by julia | Filed under Buyer / Seller Tips, Real Estate, Shout Outs

It is not new news that real estate sales are on the rise.  But what may be news is the fact that real estate investors and buyers are heading west for the best deals.  With Nevada and California topping in the foreclosure markets, the East Coast real estate agent needs to work even harder to turn that potential buyer into a new home owner.

According to the National Association of realtors, Idaho is showing the greatest job in sales with 51% more home sales in the last two quarters.  Trailing Idaho is California with a 25% increase, Nevada with a 25% increase, and Arizona with a 20% increase.

With all of the best home deals on the West Coast, what is the East Coast real estate agents supposed to do in order to increase their home sales and profitability?  The following three steps are the most important steps to remember when trying to increase your home sales when your market is not the hottest.

1.  WOW the buyer.  Every buyer that walks into your office needs to feel like they’re the only buyer on earth.  No matter how you impress the potential home buyer they need to know why your home is the home they want to buy.

2.  Pull out all the stops.  When it comes to open houses you need to make sure that your open house is the best open house on the block.  Comparable home sales in a market where prices are low are often the killer for your home.  At the open house make sure the seller is available for questioning, all details of the home are laid out, and the potential buyers understand that the price is negotiable.

3.  Try, try, and try some more.  The only way an East Coast real estate agent will be beat out by a hot West Coast market is if they allow themselves to be beat.  The East Coast real estate agent will need to try at every sale to turn a potential buyer into a buyer.  If they allow the negativity surrounding the East Coast market to show during open houses, real estate tours, or even show through during phone conversation the potential home buyer will feel their angst and simply not purchase the home.

The real estate market is only as volatile as the real estate agent will allow the market to be.  This means there are investors even in a down market that want to buy your homes, you simply have to convince those investors that your home is the one to buy.  The National Association of realtors may see the West Coast as a thriving market but East Coast real estate agents understand that when it comes to markets poised to grow the East Coast is where it’s at.