Marketing Real Estate - It’s Not Just About Flyers Anymore

Published by julia | Filed under Buyer / Seller Tips, Miscellaneous, Real Estate

When no one is buying homes, the real estate agent will not be faltered. There are many ways to promote that parcel from rental buses to free lunches and each offer a different look at how easy it can be to sell a house that just won’t sell.

The Rental Bus

Do you live near a metro area? Why not nix the next open house and jump into a rental bus. The bus can don a picture of the home on the side, thanks to vehicle skins available today, and take the riders on a tour of the metro or rural area of your choice. Then, as a last stop, the bud will pause at the home being marketed. This is not only a great way to get people to the home, but it also shows the potential buyers how much there is to do within a driving distance of the home.

The Free Lunch

There are plenty of businesses willing to lend a helping in hand in return for an equal pat on the back. If you promote your real estate with flyers, why not sell out spaces on those flyers to local businesses. The space could be a barter tactic where a local restaurant offers a free lunch to some potential buyers in exchange for advertising space. Again, this serves a dual purpose. The potential buyer thinks that are getting lunch for free and they are learning how great the business choices are in the community.

The Family Fun Time

Again, the local businesses are hurting just as much as the real estate agent. While one may not have the advertising funds to throw a family fun day, together, several of them might. The idea is to get as many people together as possible and promote local business and local real estate. The more community the potential buyer sees, the more they will be able to envision themselves being a part of that community and the family fun night could be free if there are enough willing patrons.

The days of leaving flyers in a box outside of the home are long gone. People driving by stop to read the flyers and them throw them out when they clean out the car next. In order to sell that real estate we all have to think through a kaleidoscope of ideas.