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How to Find Buyers in 2009

Published by julia | Filed under Buyer / Seller Tips, Miscellaneous, Real Estate, Shout Outs, Uncategorized

Finding buyers in 2009 will be difficult, but it is not a task that is impossible. Unlike in years past when money was flowing into the real estate market, today the investor list we all have on hand is dwindling away to nothing. In order to attract that buyer, more is required than a simple email that once brought out the buyers by the hand full. If you want to make money in 2009, the real estate market will need to be caressed more than ever before.

Make Your Buyers Feel Important

The first step to attracting buyers in 2009 is the very important buyer list. This list should be comprised of the most active buyers on your list and the buyers that have the most potential to buy. After completing the list, make sure to send out an email or postal marketing campaign that lets the buyers know they are considered important to you and / or your realty firm.

Offer Others a Spot on the List and Tell Them Why It’s Important

The important buyer list should come with incentives, or presumed incentives. If a property is selling for $200,000 and you charge a certain percentage of that as a fee, offer the people on the buyer list a discount on that fee. This same offer can be extended to others who are not considered a part of the important buyers list as a way to pull them into the program.

Reinstitute the Person to Person Call

With the advent and popularity of email marketing, many real estate agents forget about the personal call and the power that call has in the real estate business. Making a call to the buyers you feel are the most important and most apt to buy, makes them feel as though their business is important to you and / or your firm. This call can reiterate the discount they receive for a quick close and thank them for the business they have created with you in the past.

The 2009 real estate market is full of promise. With so many homes on the market and so much money to be spent, the buyer simply has to be reminded that they are truly important to the success of the housing market and your real estate business. Investors can make or break a real estate agent and today, more than ever, they understand the power they have.

July 31st, 2009

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Kelly